London 2012 Olympic Football
Loveurope were asked to build a regional outdoor advertising campaign to help drive ticket sales for the London 2012 Olympic Football Tournament.
Each execution in this campaign targets a different regional venue where the matches will be held. As well as the outdoor campaign, press advertisements were used regionally as well as football-specific media.
Loveurope managed the entire production process, in conjunction with the McCann London team. Loveurope executed all the photography, retouching, design and artwork as well as the reproduction across an extensive schedule of deliverables.