Delivering Good Karma for the Oxfam Online Shop
We were thrilled to support the full production of 4 videos to showcase Oxfam’s ‘Good Karma’ campaign. Under the direction of Rob Toay, we organised a shoot at The Camden Studio where members of our cast of Oxfam Online shoppers each got to receive a box filled with Good Karma made real. For each shopper, Art director Edd West helped deliver wondrous surprises, such as a flurry of colourful feathers, the flight of mechanical butterflies, a burst of beautiful flowers, and the warm glow of good vibes.
Our postproduction team then edited the footage into 4 films, adapting each to fit the ratios of widescreen for website viewing and square for mobile-friendly display. Working closely with Y&R’s creatives, we added animated elements to bring to life the collage of branded artwork and messaging. The films were created and delivered both quickly and effectively, to get the message out in time for the autumn and winter shopping seasons. After just a week, the films had earned over two hundred thousands views, inspired high social engagement and spread plenty of good karma across Oxfam’s channels.